Step by Step How I Made $16.4M (So You Can Copy Me)

I’m going to break down exactly how I built a $16.4M e-learning company, step by step. Not theory — the actual playbook I followed.

Phase 1: Finding the Offer ($0 to $10K/month)

I started with nothing. No audience, no funding, no connections in the industry. What I did have was a skill I could teach and a willingness to get on sales calls.

I created a simple coaching offer, priced it at $3,000, and spent every day reaching out to potential clients. No fancy funnel. Just conversations and closing.

Phase 2: Building the Machine ($10K to $50K/month)

Once I had proof the offer worked, I built the system. Landing page, booking funnel, follow-up sequences. I started creating YouTube content to drive traffic organically.

I hired my first salesperson so I could focus on delivery and strategy instead of being on every sales call myself.

Phase 3: Scaling the Team ($50K to $200K/month)

This is where most people break. You have to go from doing everything yourself to building a team. I brought on a client success manager, operations support, and another closer.

I moved from 1-on-1 coaching to group programmes. Same quality, dramatically better economics. My time per client dropped by 80% while client results stayed the same.

Phase 4: The Exit

After five years of compounding growth, the business was doing over $3M a year with strong margins. A private equity firm approached us. We negotiated, and I exited for multi-seven-figures.

The exit wasn’t luck. It was the result of building a business with systems, recurring revenue, and a brand that operated independently of me.

Your Turn

Every step I took is repeatable. The market for online education is bigger now than when I started. The tools are better. The playbook is proven.

Book a strategy call and I’ll help you build your version of this.